Tideway

When building out the designs I focused on both digital and print.

I wanted to create a variety of styles that would still feel uniquely Tideway. I worked closely with the a copywriter to see how we could be clever with the language and copy alongside the visual elements to tell a better marketing narrative.


I also developed an image library for the client that had 2 levels;

1. People silhouetted. The subject should always be showing action and imagery should never looked posed.

2. A life being lived. This style focuses on everyday objects. Objects should always look like they are being used and therefore should never feel brand new or too clean. It is important that these images capture a moment and do not feel staged.

Before we embarked on designing the website I worked closely with the Tideway team to develop the UX collateral that would direct our design decisions. These included Customer personas, Customer journeys, Sitemaps and wireframes.